e l f Beauty Inc vs TAKE-TWO INTERACTIVE SOFTWARE, INC Common Stock — how do they compare? e l f Beauty Inc trades at $107.99 (market cap $6.25B), while TAKE-TWO INTERACTIVE SOFTWARE, INC Common Stock trades at $213.1 (market cap $39.15B). The key difference: TAKE-TWO INTERACTIVE SOFTWARE, INC Common Stock is far larger — about 6.3× e l f Beauty Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, TAKE-TWO INTERACTIVE SOFTWARE, INC Common Stock nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and TAKE-TWO INTERACTIVE SOFTWARE, INC Common Stock for 110 Days on average.
| ELF | TTWO | |
|---|---|---|
Market Cap | $6.25B | $39.15B |
Volume | 1,099,552 | 2,708,429 |
Sector | Consumer Staples | Technology |
52-Week High | $144.97 | $262.29 |
52-Week Low | $49.57 | $189.69 |
Typical Hold Time | 25 Days | 110 Days |
Enterprise Value | $6.84B | $40.27B |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and strong recent earnings beats. The company shows robust revenue growth, expanding internationally with the rhode brand launch in Europe via Sephora, though net margins are thin at 3.38%. Valuation ratios are elevated with a P/E of 108.12, reflecting high growth expectations. Analyst consensus is mixed with a 48.27% buy rating but a price target of $95.91 below the current price.
Outlook: ELF's aggressive marketing and global expansion present growth opportunities, but the stock's premium valuation and high P/E pose risks if growth slows. Investor sentiment is cautiously optimistic, supported by institutional buying, yet overbought RSI levels suggest near-term volatility. Key risks include execution of international strategy and competitive pressures in the beauty sector.
Take-Two Interactive trades at $204.01, up 0.73% with mixed technical signals showing bearish moving averages but neutral oscillators. The company faces fundamental challenges with a net loss of -$4.48 billion in 2025 and negative profit margins, though revenue grew to $5.63 billion. Recent news highlights GTA VI's confirmed November 2026 launch date as a potential catalyst, while institutional buying and strong analyst support (79% buy ratings) suggest long-term confidence despite current profitability issues.
The outlook hinges on GTA VI's successful execution, with analyst consensus target at $292.30 representing 43% upside. Key risks include persistent negative cash flow from operations, high debt levels, and execution challenges in the competitive gaming sector. The stock offers substantial potential upside if management can translate strong franchises into sustainable profitability.
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e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Found in 1993, Take-Two consists of three wholly owned labels, Rockstar Games, 2K, and Zynga. The firm is one of the world's largest independent video game publishers on consoles, PCs, smartphones, and tablets. Take-Two's franchise portfolio is headlined by Grand Theft Auto (345 million units sold) and contains other well-known titles such as NBA 2K, Civilization, Borderlands, Bioshock, and Xcom. Zynga mobile titles include Farmville, Empires & Puzzles, and CSR Racing.
Read more on TTWO →