e l f Beauty Inc vs Tencent Music Entertainment Group - ADR — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while Tencent Music Entertainment Group - ADR trades at $8.07 (market cap $12.92B). The key difference: Tencent Music Entertainment Group - ADR is far larger — about 2.1× e l f Beauty Inc's market cap, and Tencent Music Entertainment Group - ADR pays a 3% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Tencent Music Entertainment Group - ADR for 67 Days on average.
| ELF | TME | |
|---|---|---|
Market Cap | $6.20B | $12.92B |
Volume | 1,301,240 | 2,681,529 |
Sector | Consumer Staples | Media |
52-Week High | $144.97 | $23.71 |
52-Week Low | $49.57 | $7.74 |
Typical Hold Time | 25 Days | 67 Days |
Enterprise Value | $6.78B | $10.86B |
Dividend Yield | — | 3% |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
Tencent Music Entertainment (TME) trades at $7.96, up 0.38% with a bearish technical signal despite recent earnings beats. The company shows strong fundamentals with revenue growth to $32.9B in 2025 and net income of $11.1B, supported by attractive valuation metrics including a P/E of 9.37. Recent developments include a $1B notes offering and $400M share repurchase program, reflecting financial discipline amid competitive pressures.
TME presents a compelling value opportunity with discounted valuation and solid profitability, though technical weakness and competitive threats from short-form video platforms warrant caution. Analyst consensus leans neutral with a $12.50 price target suggesting 57% upside potential, but execution risks and user growth challenges remain key watchpoints for investors.
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Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →TME is the largest online music service provider in China. It was founded in 2016 with the business combination of QQ Music (founded in 2005), Kuwo Music (founded in 2005) and Kugou Music (founded in 2004) streaming platforms. Tencent is the largest shareholder of TME with over 50% shares and over 90% voting rights held. TME also provides social entertainment services, including music live audio/video broadcasts and online concert services through the three platforms mentioned above, and online karaoke through an independent platform WeSing.
Read more on TME →