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Compare e l f Beauty Inc (ELF) vs ProShares UltraPro Short QQQ ETF (SQQQ) Price & Performance

e l f Beauty IncTrade
ProShares UltraPro Short QQQ ETFTrade

Price performance (Past 24H)

Key statistics

e l f Beauty Inc vs ProShares UltraPro Short QQQ ETF — how do they compare? e l f Beauty Inc trades at $76.01 (market cap $4.37B), while ProShares UltraPro Short QQQ ETF trades at $40.14. The key difference: e l f Beauty Inc is trading nearer its 52-week high, ProShares UltraPro Short QQQ ETF nearer its low. Which is the better fit depends on your goals.

ELFSQQQ
Market Cap
$4.37B
Sector
TechnologyLeveraged / Inverse
52-Week High
$146.67$97.60
52-Week Low
$49.57$36.31
Enterprise Value
$5.00B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

e l f Beauty Inc

ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.

Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.

ProShares UltraPro Short QQQ ETF

SQQQ, the ProShares UltraPro Short QQQ ETF, trades at $40.511, up 4.87% over the past 24 hours. The technical outlook is neutral with mixed signals from moving averages and oscillators, while support and resistance levels are tightly clustered. As a leveraged inverse ETF designed to deliver -3x the daily return of the Nasdaq-100, it carries inherent structural risks and is unsuitable for long-term holding due to daily reset mechanics that can erode value over time.

The outlook for SQQQ remains highly speculative and tactical. It may offer short-term hedging benefits against Nasdaq-100 declines but presents severe long-term erosion risks. Investors should strictly limit exposure to sophisticated, active traders who can closely monitor market timing, as its performance is entirely dependent on short-term directional bets against the tech sector.

Returns comparison

Trailing returns across standard periods

About e l f Beauty Inc

e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.

Read more on ELF

About ProShares UltraPro Short QQQ ETF

SQQQ is a leveraged inverse ETF that seeks daily investment results, before fees and expenses, that correspond to three times the inverse (-3x) of the daily performance of the Nasdaq-100 Index. It is a tactical trading tool designed for sophisticated investors to profit from or hedge against declines in large-cap technology and growth stocks. Due to its daily reset and the effects of compounding, it is intended for short-term use and carries significant risk if held during periods of high market volatility.

Read more on SQQQ