e l f Beauty Inc vs Direxion Daily S&P 500 Bull 3X Shares — how do they compare? e l f Beauty Inc trades at $92.2 (market cap $5.47B), while Direxion Daily S&P 500 Bull 3X Shares trades at $302.07. The key difference: Direxion Daily S&P 500 Bull 3X Shares is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals.
| ELF | SPXL | |
|---|---|---|
Market Cap | $5.47B | — |
Sector | Technology | Leveraged / Inverse |
52-Week High | $146.67 | $301.38 |
52-Week Low | $49.57 | $170.20 |
Enterprise Value | $6.05B | — |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $92.62, down 2.49% on the day, with strong technical momentum indicated by bullish moving averages. The company reported impressive Q2 2026 earnings of $1.75 EPS, beating expectations by 145%, driven by Rhode brand growth and international expansion. Revenue grew 36% in Q1 2027 to $479.4 million, marking 30 consecutive quarters of growth. However, the stock trades at premium valuations with a P/E of 94.51 and P/S of 3.15, while net income margin compressed to 3.38% in 2026.
The outlook remains positive with raised fiscal 2027 guidance and expansion into hair care products, but execution risks persist from reliance on Rhode brand growth, premium valuation, and core brand softness. Analyst consensus is divided with 46% buy ratings and a $91.14 price target slightly below current levels, suggesting cautious optimism amid rich valuations.
SPXL, a leveraged ETF tracking the S&P 500, trades at $295.39, up 0.75% amid bullish technical signals and record index highs driven by cooling inflation. Moving averages strongly support upward momentum, though RSI levels indicate overbought conditions. The ETF benefits from S&P 500 strength, including Reddit's inclusion and tariff refunds boosting constituent earnings.
Outlook remains positive with S&P 500 momentum, but leveraged structure amplifies risks during volatility. Key supports at $294 and $293 must hold to sustain gains, while resistance near $297–$299 may cap near-term advances. Macro trends favor continued equity demand, yet high valuation multiples warrant caution.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →SPXL aims for 300% of the S&P 500's daily performance. It uses swaps and futures to provide 3x leverage, making it a high-risk tool for short-term traders. Due to daily resets, it is prone to volatility decay and is not intended for long-term holding.
Read more on SPXL →