Compare e l f Beauty Inc (ELF) vs SMX Security Matters plc (SMX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs SMX Security Matters plc — how do they compare? e l f Beauty Inc trades at $74.47 (market cap $4.37B), while SMX Security Matters plc trades at $16.89 (market cap $19.00M). The key difference: e l f Beauty Inc is far larger — about 230× SMX Security Matters plc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, SMX Security Matters plc nearer its low. Which is the better fit depends on your goals.
| ELF | SMX | |
|---|---|---|
Market Cap | $4.37B | $19.00M |
Sector | Technology | Technology |
52-Week High | $146.67 | $295.56K |
52-Week Low | $49.57 | $12.87 |
Enterprise Value | $5.00B | $15.98M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
SMX trades at $17.36, down 0.8% on the day, with a neutral technical signal and bearish moving averages. The company's financials show significant challenges, with a negative return on equity of -2,216.26% and negative return on assets of -398.22% for the current period. Recent corporate actions include two reverse stock splits in May and June 2026. Positive sentiment is driven by news highlighting the company's focus on recycled plastic traceability technology amid growing regulatory demand.
The outlook is highly speculative, balancing severe fundamental weakness against potential growth from regulatory tailwinds in the circular economy. Key risks include persistent unprofitability and execution challenges in commercializing its technology. Investment hinges on the company's ability to translate market opportunity into sustainable revenue.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About SMX Security Matters plc
SMX Security Matters plc is a digital authentication and tracking technology company that uses a chemical-based, invisible marker system to trace and verify products across global supply chains. Their technology creates a 'digital twin' of physical products, used for quality control, counterfeiting prevention, and ensuring sustainability compliance from raw materials to final sale. The company's solutions are applied across various industries, including precious materials, luxury goods, and fast-moving consumer goods.
Read more on SMX →
