Compare e l f Beauty Inc (ELF) vs SMX Security Matters plc (SMX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs SMX Security Matters plc — how do they compare? e l f Beauty Inc trades at $94.8 (market cap $5.62B), while SMX Security Matters plc trades at $15.51 (market cap $17.15M). The key difference: e l f Beauty Inc is far larger — about 327.7× SMX Security Matters plc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, SMX Security Matters plc nearer its low. Which is the better fit depends on your goals.
| ELF | SMX | |
|---|---|---|
Market Cap | $5.62B | $17.15M |
Sector | Technology | Technology |
52-Week High | $146.67 | $103.71K |
52-Week Low | $49.57 | $12.87 |
Enterprise Value | $6.20B | -$14.18M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF trades at $98.49, up 6.69% in 24 hours, near its 52-week high. The stock exhibits a bullish technical trend with strong support at $93 and resistance at $101. Recent Q2 2026 earnings beat expectations with EPS of $1.75 versus $0.71 expected, driven by 36% revenue growth and the Rhode acquisition. The company raised fiscal 2027 guidance, reflecting robust demand and international expansion.
Outlook remains positive due to consistent sales growth and strategic initiatives, but risks include high valuation (P/E 97.18) and reliance on acquisitions for growth. The stock offers growth potential but faces margin pressure from increased investments and competitive dynamics in the beauty sector.
SMX trades at $15.99, down 2.08% today, with a bearish technical signal from moving averages. The company shows severe financial stress with negative ROE of -819.22% and net loss of $169.18M for 2025, though recent news highlights balance sheet strengthening and commercialization progress in recycled plastics tracking technology.
Outlook remains speculative with significant operational losses offset by financing activities. Investment opportunity hinges on successful commercialization of circular economy platforms, while risks include sustained cash burn and competitive pressures in materials verification space.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About SMX Security Matters plc
SMX Security Matters plc is a digital authentication and tracking technology company that uses a chemical-based, invisible marker system to trace and verify products across global supply chains. Their technology creates a 'digital twin' of physical products, used for quality control, counterfeiting prevention, and ensuring sustainability compliance from raw materials to final sale. The company's solutions are applied across various industries, including precious materials, luxury goods, and fast-moving consumer goods.
Read more on SMX →
