Compare e l f Beauty Inc (ELF) vs Shopify Inc. (SHOP) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs Shopify Inc. — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while Shopify Inc. trades at $165 (market cap $213.62B). The key difference: Shopify Inc. is far larger — about 34.5× e l f Beauty Inc's market cap, and Shopify Inc. is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Shopify Inc. for 78 Days on average.
| ELF | SHOP | |
|---|---|---|
Market Cap | $6.20B | $213.62B |
Volume | 1,301,240 | 6,320,766 |
Sector | Consumer Staples | Technology |
52-Week High | $144.97 | $179.01 |
52-Week Low | $49.57 | $95.40 |
Typical Hold Time | 25 Days | 78 Days |
Enterprise Value | $6.78B | $208.85B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
SHOP trades at $164.54, up 0.03% with a bullish technical outlook supported by moving averages. The company shows strong revenue growth from $5.6B in 2022 to $11.56B in 2025, though valuation ratios remain elevated with a P/E of 112. Recent news highlights Shopify's AI innovations including Canvas for store building and open access for AI agents, contrasting with Amazon's restrictive approach.
Outlook remains positive with 67% analyst buy ratings and $168.37 consensus target. Key opportunities include AI-driven commerce tools and global expansion, while risks involve high valuation multiples and intense e-commerce competition. Earnings momentum is solid with two recent beats, though Q3 2026 results will be crucial for sustaining investor confidence.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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Top news
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About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About Shopify Inc.
Shopify Inc. provides a cloud-based commerce platform. The Company offers a platform for merchants to create an omni-channel experience that helps showcase the merchant's brand.
Read more on SHOP →
