e l f Beauty Inc vs Schwab US Dividend Equity ETF — how do they compare? e l f Beauty Inc trades at $76.5 (market cap $4.37B), while Schwab US Dividend Equity ETF trades at $32.92. The key difference: Schwab US Dividend Equity ETF is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals.
| ELF | SCHD | |
|---|---|---|
Market Cap | $4.37B | — |
Sector | Technology | Broad Market / Factor |
52-Week High | $146.67 | $32.83 |
52-Week Low | $49.57 | $26.38 |
Enterprise Value | $5.00B | — |
Signals from Pluang's Aura AI — not financial advice
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SCHD trades at $32.93, up 2.27% today, with a bullish technical signal driven by moving averages. The ETF has shown strong year-to-date performance, with nearly 30 holdings doubling the S&P 500's return in 2026. Recent news highlights its appeal for dividend-focused investors, though it has traded sideways since May amid competition from higher-yielding alternatives.
Outlook remains favorable for income investors due to SCHD's 3.2% yield and dividend growth history. Risks include underperformance versus growth-focused ETFs and sensitivity to interest rate changes. Analyst sentiment is mixed, with some noting its value appeal while others flag yield competition from Treasuries.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →SCHD is an ETF that tracks the Dow Jones U.S. Dividend 100 Index. It selects high-quality companies with a consistent track record of paying dividends, focusing on financial strength metrics like cash flow to total debt and return on equity, and excluding REITs. The fund aims to provide both income and capital appreciation, making it a popular choice for long-term, dividend-focused investors.
Read more on SCHD →