Compare e l f Beauty Inc (ELF) vs Rush Street Interactive Inc (RSI) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs Rush Street Interactive Inc — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while Rush Street Interactive Inc trades at $20.26 (market cap $2.34B). The key difference: e l f Beauty Inc is far larger — about 2.6× Rush Street Interactive Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, Rush Street Interactive Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Rush Street Interactive Inc for 13 Days on average.
| ELF | RSI | |
|---|---|---|
Market Cap | $6.20B | $2.34B |
Volume | 1,301,240 | 1,702,119 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $144.97 | $34.52 |
52-Week Low | $49.57 | $15.89 |
Typical Hold Time | 25 Days | 13 Days |
Enterprise Value | $6.78B | $2.01B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
RSI trades at $20.24, down 1.56% amid bearish technical signals, though analyst consensus remains strongly bullish with a $34.88 price target. The company shows revenue growth to $1.13B in 2025 with expanding EBITDA margins, but faces valuation concerns with a P/E of 65.29. Recent Q2 2026 earnings beat expectations with $0.15 EPS, while institutional interest grows with BlackRock's $448M investment in August 2026.
The stock presents a growth opportunity with strong analyst support and institutional backing, but high valuation multiples and bearish technical indicators suggest near-term volatility. Execution on revenue growth and margin expansion will be critical to justify current premium pricing amid competitive online gambling market pressures.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About Rush Street Interactive Inc
Rush Street Interactive, Inc. is a digital gaming and sports betting company operating in the regulated U.S. and international markets. The company owns and operates online casino (iGaming) and sports wagering platforms, including BetRivers and PlaySugarHouse brands. RSI focuses on providing a secure and high-quality online gaming experience, leveraging its proprietary technology platform and commitment to responsible gaming.
Read more on RSI →
