e l f Beauty Inc vs Ross Stores, Inc. — how do they compare? e l f Beauty Inc trades at $75.76 (market cap $4.37B), while Ross Stores, Inc. trades at $232.58 (market cap $72.47B). The key difference: Ross Stores, Inc. is far larger — about 16.6× e l f Beauty Inc's market cap, and Ross Stores, Inc. pays a 0.79% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | ROST | |
|---|---|---|
Market Cap | $4.37B | $72.47B |
Sector | Technology | Consumer Cyclical |
52-Week High | $146.67 | $240.13 |
52-Week Low | $49.57 | $129.10 |
Enterprise Value | $5.00B | $73.07B |
Dividend Yield | — | 0.79% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
Ross Stores (ROST) trades at $220.90, up 0.66% with a bullish technical signal. The company demonstrates strong fundamentals with consistent earnings beats, revenue growth to $21.13B in 2025, and robust profitability metrics including 9.74% net margin and 38.98% ROE. Recent analyst upgrades highlight growing optimism about the company's growth trajectory and operational efficiency improvements.
The outlook remains positive with analyst consensus price target of $259 (17.3% upside), though valuation multiples appear elevated (P/E 31.55, P/B 11.49). Key risks include competitive retail pressures and execution challenges in maintaining margin expansion amid economic uncertainty. The stock's proximity to recent highs suggests near-term consolidation may precede further gains.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Ross Stores is a leading American off-price apparel and home fashion retailer, operating over 1,920 stores (at the end of fiscal 2021) across the Ross Dress for Less and dd's Discounts banners. Ross offers a variety of name-brand products and targets undercutting conventional retailers' regular prices by 20%-70%. The company uses an opportunistic, flexible merchandising approach
Read more on ROST →