Compare e l f Beauty Inc (ELF) vs Rockwell Automation (ROK) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs Rockwell Automation — how do they compare? e l f Beauty Inc trades at $74.8 (market cap $4.37B), while Rockwell Automation trades at $463.17 (market cap $51.40B). The key difference: Rockwell Automation is far larger — about 11.8× e l f Beauty Inc's market cap, and Rockwell Automation pays a 1.2% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | ROK | |
|---|---|---|
Market Cap | $4.37B | $51.40B |
Sector | Technology | Industrials |
52-Week High | $146.67 | $495.08 |
52-Week Low | $49.57 | $328.67 |
Enterprise Value | $5.00B | $55.03B |
Dividend Yield | — | 1.2% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
Rockwell Automation (ROK) trades at $461.85, down 1.69% on the day, with a bearish technical signal but strong fundamental earnings beats in recent quarters. The stock shows a high P/E of 47.97 and P/S of 5.92, reflecting premium valuation, while profitability metrics include a 12.45% net income margin and 9.66% ROE. Recent news highlights the company's leadership in industrial automation and AI integration, with positive analyst coverage despite mixed technical indicators.
The outlook for ROK is cautiously optimistic, driven by consistent earnings outperformance and strategic positioning in industrial automation. Key risks include elevated valuation multiples and macroeconomic sensitivity, but institutional buy ratings and a $471.71 consensus price target suggest potential upside. Investors should monitor execution on growth initiatives and competitive pressures in the sector.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About Rockwell Automation
Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →
