e l f Beauty Inc vs Rivian Automotive, Inc. — how do they compare? e l f Beauty Inc trades at $74.78 (market cap $4.37B), while Rivian Automotive, Inc. trades at $16.79 (market cap $25.76B). The key difference: Rivian Automotive, Inc. is far larger — about 5.9× e l f Beauty Inc's market cap, and Rivian Automotive, Inc. is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals.
| ELF | RIVN | |
|---|---|---|
Market Cap | $4.37B | $25.76B |
Sector | Technology | Consumer Cyclical |
52-Week High | $146.67 | $22.45 |
52-Week Low | $49.57 | $11.64 |
Enterprise Value | $5.00B | $27.51B |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
Rivian stock trades at $16.91, down 3.37% on the day, as the EV maker continues its transition toward profitability. Recent earnings beats and the upcoming R2 vehicle launch provide optimism, though negative cash flow and substantial losses remain concerns. Technical indicators show a bullish trend with support at $16 and resistance at $18-19, while analyst consensus favors a buy rating with a $19.22 price target.
The investment case hinges on Rivian's ability to scale production and achieve profitability, with the R2 launch representing a potential inflection point. Key risks include ongoing cash burn, competitive pressures, and execution challenges in a capital-intensive industry. Upside potential exists if the company can demonstrate sustainable margin improvement and demand strength for new models.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Rivian Automotive, Inc. is an automotive technology company. The Company designs and manufactures vans, trucks, and sports utility vehicles, as well as offers repair and maintenance services. Rivian Automotive serves customers in North America and the United Kingdom.
Read more on RIVN →