e l f Beauty Inc vs Riot Platforms Inc — how do they compare? e l f Beauty Inc trades at $107 (market cap $6.25B), while Riot Platforms Inc trades at $17.18 (market cap $6.32B). The key difference: e l f Beauty Inc and Riot Platforms Inc are close in size by market cap, and e l f Beauty Inc is trading nearer its 52-week high, Riot Platforms Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Riot Platforms Inc for 16 Days on average.
| ELF | RIOT | |
|---|---|---|
Market Cap | $6.25B | $6.32B |
Volume | 1,099,552 | 30,571,756 |
Sector | Consumer Staples | Financials |
52-Week High | $144.97 | $28.67 |
52-Week Low | $49.57 | $11.83 |
Typical Hold Time | 25 Days | 16 Days |
Enterprise Value | $6.84B | $6.73B |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and strong recent earnings beats. The company shows robust revenue growth, expanding internationally with the rhode brand launch in Europe via Sephora, though net margins are thin at 3.38%. Valuation ratios are elevated with a P/E of 108.12, reflecting high growth expectations. Analyst consensus is mixed with a 48.27% buy rating but a price target of $95.91 below the current price.
Outlook: ELF's aggressive marketing and global expansion present growth opportunities, but the stock's premium valuation and high P/E pose risks if growth slows. Investor sentiment is cautiously optimistic, supported by institutional buying, yet overbought RSI levels suggest near-term volatility. Key risks include execution of international strategy and competitive pressures in the beauty sector.
RIOT trades at $18.54, down 2.06% with bearish technical signals despite strong analyst support. The company shows concerning fundamentals with a -196.28% net income margin and negative cash flow from operations of -$573M in 2025. However, RIOT is pivoting to AI data center services, securing $9.8B in long-term contracts through 2048 with major tenants including AMD, potentially transforming its revenue model.
While analyst consensus remains strongly bullish with 94.74% buy ratings and $31.64 price target, investors face significant execution risks in the business model transition. The stock offers substantial upside potential if AI initiatives succeed but carries high volatility given current unprofitability and competitive pressures in both Bitcoin mining and data center markets.
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e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Riot Platforms, Inc. is a Bitcoin mining company that focuses on building, operating, and expanding large-scale infrastructure for digital asset mining in North America. The company's operations include Bitcoin mining, data center hosting, and engineering solutions. Riot's strategy emphasizes vertical integration to maximize efficiency and scale its mining capacity, aiming to be a leader in the global Bitcoin and digital infrastructure industry.
Read more on RIOT →