e l f Beauty Inc vs ProShares Ultra QQQ ETF — how do they compare? e l f Beauty Inc trades at $74.7 (market cap $4.37B), while ProShares Ultra QQQ ETF trades at $88.98. The key difference: ProShares Ultra QQQ ETF is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals.
| ELF | QLD | |
|---|---|---|
Market Cap | $4.37B | — |
Sector | Technology | Leveraged / Inverse |
52-Week High | $146.67 | $100.53 |
52-Week Low | $49.57 | $57.16 |
Enterprise Value | $5.00B | — |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
QLD, the ProShares Ultra QQQ ETF, is a 2x daily leveraged fund tracking the Nasdaq-100. The stock trades at $90.15, down 2.14% on the day, with a technical signal leaning bearish. Key financial ratios are not applicable for this ETF structure, which amplifies daily index returns. Recent news highlights its long-term performance and role in tactical portfolios, while technical analysis shows immediate support near $90.
The outlook hinges on the direction of the tech-heavy Nasdaq-100. The fund offers amplified exposure for tactical bullish bets but carries significant volatility and decay risks in sideways or declining markets. Its bearish technical signals and leveraged nature make it suitable only for investors with high risk tolerance and a short-term horizon.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →QLD is a leveraged ETF that seeks daily investment results corresponding to 200% of the daily performance of the NASDAQ-100 Index. It achieves 2x leverage by investing in financial instruments such as swaps and is designed as a tactical trading tool for investors with a bullish (long) view on the NASDAQ-100. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.
Read more on QLD →