e l f Beauty Inc vs PubMatic Inc — how do they compare? e l f Beauty Inc trades at $76.5 (market cap $4.37B), while PubMatic Inc trades at $13.77 (market cap $640.22M). The key difference: e l f Beauty Inc is far larger — about 6.8× PubMatic Inc's market cap, and PubMatic Inc is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals.
| ELF | PUBM | |
|---|---|---|
Market Cap | $4.37B | $640.22M |
Sector | Technology | Technology |
52-Week High | $146.67 | $13.83 |
52-Week Low | $49.57 | $6.28 |
Enterprise Value | $5.00B | $537.73M |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
PubMatic trades at $13.69, up 0.88% with a bullish technical signal from moving averages. The company shows strong revenue stability around $283M (2025) and positive operating cash flow of $81M, though net income remains negative at -$14.46M. Recent product launches like AgenticOS and partnerships signal innovation in digital advertising. Analyst consensus is evenly split between Buy and Hold with a $17 price target, indicating moderate upside potential from current levels.
The outlook balances growth initiatives against profitability challenges. Investment opportunity lies in market share gains from AI-driven ad tech expansion, but risks include persistent negative margins and competitive pressure. Valuation metrics (P/E 132) suggest high expectations that require execution to justify.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →PubMatic Inc is engaged in the digital advertising business. The company provides a specialized cloud infrastructure platform that enables real-time programmatic advertising transactions. The platform helps independent app developers and publishers to control and maximize their digital advertising businesses.
Read more on PUBM →