e l f Beauty Inc vs Plug Power Inc — how do they compare? e l f Beauty Inc trades at $74.47 (market cap $4.37B), while Plug Power Inc trades at $2.16 (market cap $3.08B). The key difference: e l f Beauty Inc is the larger of the two by market cap. Which is the better fit depends on your goals.
| ELF | PLUG | |
|---|---|---|
Market Cap | $4.37B | $3.08B |
Sector | Technology | Industrials |
52-Week High | $146.67 | $4.14 |
52-Week Low | $49.57 | $1.40 |
Enterprise Value | $5.00B | $3.87B |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
Plug Power (PLUG) trades at $2.145, down 5.51% today, reflecting persistent bearish pressure amid negative profitability. The company reported a net loss of $1.63 billion in 2025 with revenue of $709.92 million, though recent quarterly EPS beat expectations twice. Technical indicators show oversold conditions with RSI levels suggesting potential reversal, while cash flow remains negative despite strategic asset sales targeting $275 million in liquidity. Analyst consensus is mixed with a $2.92 price target, but high short interest at 27.4% indicates skepticism.
Outlook hinges on Plug Power's path to profitability by 2028, supported by hydrogen ecosystem expansion and recent project milestones. Key risks include sustained cash burn, execution delays, and competitive pressures. Investors should weigh long-term growth potential against near-term financial instability and market volatility.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Plug Power is building an end-to-end green hydrogen ecosystem—from production, storage and delivery to energy generation. The company plans to build and operate green hydrogen highways across North America and Europe. Plug will deliver its green hydrogen solutions directly to its customers and through joint venture partners into multiple end markets—including material handling, e-mobility, power generation, and industrial applications.
Read more on PLUG →