e l f Beauty Inc vs Plby Group Inc — how do they compare? e l f Beauty Inc trades at $94.8 (market cap $5.62B), while Plby Group Inc trades at $1.33 (market cap $139.87M). The key difference: e l f Beauty Inc is far larger — about 40.2× Plby Group Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, Plby Group Inc nearer its low. Which is the better fit depends on your goals.
| ELF | PLBY | |
|---|---|---|
Market Cap | $5.62B | $139.87M |
Sector | Technology | Consumer Cyclical |
52-Week High | $146.67 | $2.71 |
52-Week Low | $49.57 | $1.11 |
Enterprise Value | $6.20B | $287.68M |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $98.49, up 6.69% in 24 hours, near its 52-week high. The stock exhibits a bullish technical trend with strong support at $93 and resistance at $101. Recent Q2 2026 earnings beat expectations with EPS of $1.75 versus $0.71 expected, driven by 36% revenue growth and the Rhode acquisition. The company raised fiscal 2027 guidance, reflecting robust demand and international expansion.
Outlook remains positive due to consistent sales growth and strategic initiatives, but risks include high valuation (P/E 97.18) and reliance on acquisitions for growth. The stock offers growth potential but faces margin pressure from increased investments and competitive dynamics in the beauty sector.
PLBY trades at $1.22, up 5.17% today, amid a bearish technical signal with moving averages indicating selling pressure. The company reported Q2 2026 revenue growth and positive operating cash flow, with a net income margin improving to -6.21% in 2026 from -10.48% in 2025. Recent developments include inclusion in the Russell 2000 index and a share repurchase program, while debt-to-asset ratio remains elevated at 59.52% as of 2025.
The outlook is mixed: analyst consensus is 75% buy with potential from brand licensing growth, but high debt and persistent net losses pose risks. Investors should weigh the improving EBITDA trend against negative equity and competitive pressures in the leisure sector.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →PLBY Group Inc is a pleasure and leisure company. The company's segment includes Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It generates maximum revenue from the Direct-to-Consumer segment. Direct-to-Consumer operations include consumer products sold through third-party retailers or online direct-to-customer. Geographically, it derives a majority of revenue from the United States.
Read more on PLBY →