e l f Beauty Inc vs PDD Holdings Inc. American Depositary Shares — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while PDD Holdings Inc. American Depositary Shares trades at $79.13 (market cap $111.74B). The key difference: PDD Holdings Inc. American Depositary Shares is far larger — about 18× e l f Beauty Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, PDD Holdings Inc. American Depositary Shares nearer its low. Which is the better fit depends on your goals.
| ELF | PDD | |
|---|---|---|
Market Cap | $6.20B | $111.74B |
Volume | 1,301,240 | 4,029,869 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $144.97 | $138.13 |
52-Week Low | $49.57 | $73.30 |
Typical Hold Time | 25 Days | — |
Enterprise Value | $6.78B | $44.39B |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →PDD Holdings is a multinational commerce group that owns and operates a portfolio of businesses. Its sourcing, logistics, and fulfillment network supports those businesses and their commerce operations.
Read more on PDD →