e l f Beauty Inc vs Opendoor Technologies Inc — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while Opendoor Technologies Inc trades at $2.33 (market cap $2.20B). The key difference: e l f Beauty Inc is far larger — about 2.8× Opendoor Technologies Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, Opendoor Technologies Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Opendoor Technologies Inc for 33 Days on average.
| ELF | OPEN | |
|---|---|---|
Market Cap | $6.20B | $2.20B |
Volume | 1,301,240 | 35,582,488 |
Sector | Consumer Staples | Real Estate |
52-Week High | $144.97 | $9.37 |
52-Week Low | $49.57 | $2.27 |
Typical Hold Time | 25 Days | 33 Days |
Enterprise Value | $6.78B | $3.27B |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
Opendoor Technologies (OPEN) trades at $2.27, showing no change in the latest session. The stock faces significant fundamental challenges with a net income margin of -46.74% and negative ROE of -196.89%, though it maintains a reasonable P/S ratio of 0.62. Recent earnings show mixed results with one beat and two misses in the last three quarters. Technical indicators signal bearish momentum with moving averages and oscillators in sell territory, while analyst sentiment remains cautious with 65% hold ratings despite a $4.92 consensus price target representing 117% upside potential.
The outlook remains challenging as the company navigates persistent losses and housing market volatility. While the mortgage expansion initiative and share repurchase program offer potential catalysts, execution risks and macroeconomic headwinds pose significant threats. The substantial gap between current price and analyst targets suggests potential upside if operational improvements materialize, but investors face substantial risk given the company's negative profitability and high debt levels.
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e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Opendoor Technologies Inc is a digital platform for residential real estate. This platform enables customers to buy and sell houses online. It generates revenue through home sales, along with other revenue from real estate services.
Read more on OPEN →