e l f Beauty Inc vs Onto Innovation — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.25B), while Onto Innovation trades at $300.11 (market cap $14.36B). The key difference: Onto Innovation is far larger — about 2.3× e l f Beauty Inc's market cap, and Onto Innovation is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Onto Innovation for 5 Days on average.
| ELF | ONTO | |
|---|---|---|
Market Cap | $6.25B | $14.36B |
Volume | 1,099,552 | 761,617 |
Sector | Consumer Staples | Technology |
52-Week High | $144.97 | $378.45 |
52-Week Low | $49.57 | $121.34 |
Typical Hold Time | 25 Days | 5 Days |
Enterprise Value | $6.84B | $13.95B |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
No Aura AI signal available yet.
Trailing returns across standard periods
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e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Onto Innovation provides process control solutions for semiconductor manufacturing. Its inspection and metrology systems help chipmakers measure, analyze, and detect defects on wafers and advanced packages.
Read more on ONTO →