Compare e l f Beauty Inc (ELF) vs Altria Group Inc (MO) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs Altria Group Inc — how do they compare? e l f Beauty Inc trades at $74.62 (market cap $4.37B), while Altria Group Inc trades at $70.59 (market cap $117.76B). The key difference: Altria Group Inc is far larger — about 26.9× e l f Beauty Inc's market cap, and Altria Group Inc pays a 6.01% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | MO | |
|---|---|---|
Market Cap | $4.37B | $117.76B |
Sector | Technology | Consumer Staples |
52-Week High | $146.67 | $74.55 |
52-Week Low | $49.57 | $54.72 |
Enterprise Value | $5.00B | $138.83B |
Dividend Yield | — | 6.01% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
MO trades at $72.14, up 2.79% today, near the consensus price target of $71.00. Technicals are bearish with support at $70 and resistance at $72. The company reported Q1 2026 EPS of $1.32, beating estimates, but Q4 2025 missed. Revenue for 2025 was $20.14B with a net income margin of 39.52%. Recent news highlights its status as a Dividend King, with a focus on high yields and defensive qualities amid market volatility.
Outlook: MO offers a high dividend yield and stable cash flow, but faces risks from declining smoking trends and regulatory pressures. Analysts are mostly bullish (61.53% buy ratings), yet technical weakness and debt levels warrant caution. The stock presents income appeal but requires monitoring of earnings consistency and sector challenges.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About Altria Group Inc
Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →
