e l f Beauty Inc vs Monster Beverage Corp — how do they compare? e l f Beauty Inc trades at $76 (market cap $4.37B), while Monster Beverage Corp trades at $99.45 (market cap $95.42B). The key difference: Monster Beverage Corp is far larger — about 21.8× e l f Beauty Inc's market cap, and Monster Beverage Corp is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals.
| ELF | MNST | |
|---|---|---|
Market Cap | $4.37B | $95.42B |
Sector | Technology | Consumer Staples |
52-Week High | $146.67 | $98.01 |
52-Week Low | $49.57 | $58.65 |
Enterprise Value | $5.00B | $93.72B |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
Monster Beverage (MNST) trades at $98.005, up 0.96% on the day, with a bullish technical signal and strong fundamental performance. The company has consistently beaten earnings expectations for the last three quarters, with Q1 2026 EPS of $0.58 beating estimates of $0.527. Revenue growth is robust, increasing from $6.3B in 2022 to $8.3B in 2025, while net profit margins have expanded to 23.11%. A 2-for-1 stock split was recently announced, effective August 11, 2026.
The outlook remains positive driven by international expansion and product innovation, with 45% of sales now from overseas. Key risks include premium valuation multiples (P/E of 47.14) and competitive pressure in the energy drink sector. Analyst consensus is 'Buy' with a $94.60 price target, though the current price trades slightly above this target.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors the portfolio, and notable offerings include Monster Energy and Monster Ultra. The firm has also started to incubate new trademarks for emerging enclaves of the energy space, like Reign in performance energy. It is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster's largest shareholder (nearly 20%) and that also included the exchange of certain businesses between the two firms. Most of Monster's revenue is generated in the United States, though international geographies are increasing in the mix.
Read more on MNST →