e l f Beauty Inc vs MINISO Group Holding Ltd — how do they compare? e l f Beauty Inc trades at $74.47 (market cap $4.37B), while MINISO Group Holding Ltd trades at $13.13 (market cap $3.73B). The key difference: e l f Beauty Inc is the larger of the two by market cap, and MINISO Group Holding Ltd pays a 5.28% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | MNSO | |
|---|---|---|
Market Cap | $4.37B | $3.73B |
Sector | Technology | Technology |
52-Week High | $146.67 | $26.63 |
52-Week Low | $49.57 | $11.30 |
Enterprise Value | $5.00B | $4.39B |
Dividend Yield | — | 5.28% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
MNSO trades at $13.09, up 13.53% today, reflecting strong momentum. The stock shows bullish technical signals with support near $12 and resistance at $13. Fundamentally, Q1 2026 earnings beat expectations with EPS of $0.591, while revenue grew 28.5% year-over-year. The company announced a HK$2 billion share repurchase program in June 2026, signaling confidence in its value. Valuation ratios remain attractive with a P/E of 12.84 and P/S of 1.16.
Outlook is positive given earnings growth and shareholder-friendly actions, but risks include margin pressure from rising expenses and geopolitical factors affecting its global operations. Analyst consensus leans bullish with 75% buy ratings, supporting potential upside if execution continues.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →MINISO Group Holding Ltd is a global lifestyle product retailer known for its aesthetically pleasing, high-quality, and low-cost goods. The company operates a network of branded stores worldwide, offering a diverse range of merchandise, including household goods, cosmetics, toys, and digital accessories. MINISO's business model emphasizes rapid product iteration, efficient supply chain management, and a joint venture and franchise partner network to facilitate its global expansion.
Read more on MNSO →