e l f Beauty Inc vs Mercadolibre Inc — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while Mercadolibre Inc trades at $1,860.68 (market cap $94.94B). The key difference: Mercadolibre Inc is far larger — about 15.3× e l f Beauty Inc's market cap, and Mercadolibre Inc is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Mercadolibre Inc for 117 Days on average.
| ELF | MELI | |
|---|---|---|
Market Cap | $6.20B | $94.94B |
Volume | 1,301,240 | 428,337 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $144.97 | $2.36K |
52-Week Low | $49.57 | $1.55K |
Typical Hold Time | 25 Days | 117 Days |
Enterprise Value | $6.78B | $102.59B |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
MercadoLibre (MELI) trades at $1,856.66, down slightly by 0.07% on the day, with a bullish technical signal from moving averages and strong institutional support. The company reported $28.89 billion in revenue for 2025, with net income of $2.00 billion, though profit margins have softened from 9.19% in 2024 to 6.91%. Recent news highlights expansion in Brazil, including one-hour delivery and pharmacy growth, while the fintech segment's credit portfolio surged 75% to $16.4 billion in Q2 2026.
The stock presents a growth opportunity with robust revenue expansion and dominant market position in Latin American e-commerce and fintech, but faces risks from macroeconomic pressures in key markets like Argentina and elevated valuation multiples. Analyst consensus is strongly bullish with a $2,170 price target, suggesting potential upside, though investors should weigh margin compression against ecosystem strength.
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e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →MercadoLibre runs the largest e-commerce marketplace in Latin America, connecting a network of more than 140 million active users and 1 million active sellers as of the end of 2021 across an 18-country footprint. The company also operates a host of complementary businesses, with shipping solutions (Mercado Envios), a payment and financing operation (Mercado Pago), advertisements (Mercado Clics), classifieds, and a turnkey e-commerce solution (Mercado Shops) rounding out its arsenal. MercadoLibre generates revenue from final value fees, advertising royalties, payment processing, insertion fees, subscription fees, and interest income from consumer and small-business lending.
Read more on MELI →