e l f Beauty Inc vs McDonald's Corp — how do they compare? e l f Beauty Inc trades at $95 (market cap $5.62B), while McDonald's Corp trades at $273.72 (market cap $193.70B). The key difference: McDonald's Corp is far larger — about 34.5× e l f Beauty Inc's market cap, and McDonald's Corp pays a 2.72% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | MCD | |
|---|---|---|
Market Cap | $5.62B | $193.70B |
Sector | Technology | Consumer Cyclical |
52-Week High | $146.67 | $341.06 |
52-Week Low | $49.57 | $262.80 |
Enterprise Value | $6.20B | $247.47B |
Volume | — | 2,230,036 |
Dividend Yield | — | 2.72% |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $98.49, up 6.69% in 24 hours, near its 52-week high. The stock exhibits a bullish technical trend with strong support at $93 and resistance at $101. Recent Q2 2026 earnings beat expectations with EPS of $1.75 versus $0.71 expected, driven by 36% revenue growth and the Rhode acquisition. The company raised fiscal 2027 guidance, reflecting robust demand and international expansion.
Outlook remains positive due to consistent sales growth and strategic initiatives, but risks include high valuation (P/E 97.18) and reliance on acquisitions for growth. The stock offers growth potential but faces margin pressure from increased investments and competitive dynamics in the beauty sector.
McDonald's (MCD) trades at $274.48, down 0.64% for the day, with a bullish technical signal from moving averages and neutral oscillators. The company reported consistent earnings beats in recent quarters, with Q3 2026 EPS expected at $3.41. Revenue grew to $26.89 billion in 2025, supported by a net income margin of 31.72%. Recent news highlights the launch of the 'McDonald's NEXT' strategy focusing on automation and customer experience improvements.
The outlook remains positive with a consensus price target of $322.45, implying significant upside. Strong fundamentals and analyst buy ratings (59.68%) support growth, though risks include inflationary pressures on franchisee margins and high long-term debt of $38.42 billion. The stock offers a solid dividend yield with recent payouts of $1.86 per share.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →McDonald's Corporation franchises and operates fast-food restaurants in the global restaurant industry. The Company's restaurants serves a variety of value-priced menu products in countries around the world.
Read more on MCD →