e l f Beauty Inc vs MasterCard Inc — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while MasterCard Inc trades at $574.4 (market cap $499.38B). The key difference: MasterCard Inc is far larger — about 80.5× e l f Beauty Inc's market cap, and MasterCard Inc pays a 0.61% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and MasterCard Inc for 134 Days on average.
| ELF | MA | |
|---|---|---|
Market Cap | $6.20B | $499.38B |
Volume | 1,301,240 | 1,862,680 |
Sector | Consumer Staples | Financials |
52-Week High | $144.97 | $599.86 |
52-Week Low | $49.57 | $471.55 |
Typical Hold Time | 25 Days | 134 Days |
Enterprise Value | $6.78B | $512.41B |
Dividend Yield | — | 0.61% |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
Mastercard (MA) trades at $574.76, up 1.44% with strong bullish technical signals and consistent earnings beats. The stock shows robust fundamentals with 46.3% net margins and 241.5% ROE, supported by growing institutional interest. Recent news highlights Mastercard's AI and digital payment initiatives, while analyst consensus remains strongly bullish with an $666.67 price target.
Outlook remains positive given earnings momentum and strategic positioning in digital payments, though competition from emerging payment technologies presents a key risk. The stock offers growth potential but requires monitoring of payment industry disruption and macroeconomic factors affecting consumer spending.
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e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Mastercard Incorporated provides financial transaction processing services. The Company offers payment processing services for credit and debit cards, electronic cash, automated teller machines, and travelers checks. Mastercard serves customers worldwide.
Read more on MA →