e l f Beauty Inc vs Kohl's Corporation — how do they compare? e l f Beauty Inc trades at $109.23 (market cap $6.25B), while Kohl's Corporation trades at $20.35 (market cap $2.28B). The key difference: e l f Beauty Inc is far larger — about 2.7× Kohl's Corporation's market cap, and Kohl's Corporation pays a 2.49% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Kohl's Corporation for 48 Days on average.
| ELF | KSS | |
|---|---|---|
Market Cap | $6.25B | $2.28B |
Volume | 1,099,552 | 4,960,280 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $136.92 | $24.71 |
52-Week Low | $49.57 | $11.72 |
Typical Hold Time | 25 Days | 48 Days |
Enterprise Value | $6.84B | $7.88B |
Dividend Yield | — | 2.49% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $105.96, up 0.89% today, showing strong momentum with three consecutive earnings beats. The stock exhibits bullish technical signals with moving averages supporting upward trends, though RSI levels suggest potential overbought conditions. Fundamentally, the company maintains robust revenue growth ($1.31B in 2025) and expanding international presence through recent Sephora partnerships in Europe and Brazil. Recent news highlights innovative marketing strategies including music album releases and brand expansion initiatives.
Investment outlook remains positive with analyst consensus leaning bullish (48% buy ratings) despite premium valuation metrics. Key opportunities include international expansion and market share gains, while risks center on elevated P/E ratio (108.12) and competitive pressures in the beauty sector. The $95.91 consensus price target suggests modest downside from current levels, requiring careful risk management for new positions.
Kohl's (KSS) trades at $20.10, down 0.1% with a bullish technical signal supported by moving averages. The stock shows attractive valuation metrics with P/E of 8.63 and P/S of 0.15, while recent earnings beats and a new merchandising appointment signal operational improvements. Revenue trends show stabilization after several quarters of decline, with 2026 projections indicating potential margin recovery.
KSS presents a value opportunity with deep discount to sector peers, though persistent sales declines and competitive pressures remain headwinds. Analyst consensus is mixed with 30% buy ratings but a $15.50 price target below current levels, suggesting cautious optimism amid turnaround execution risks.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →