e l f Beauty Inc vs The Coca-Cola Co K — how do they compare? e l f Beauty Inc trades at $108.75 (market cap $6.25B), while The Coca-Cola Co K trades at $88.05 (market cap $377.63B). The key difference: The Coca-Cola Co K is far larger — about 60.4× e l f Beauty Inc's market cap, and The Coca-Cola Co K pays a 2.42% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and The Coca-Cola Co K for 154 Days on average.
| ELF | KO | |
|---|---|---|
Market Cap | $6.25B | $377.63B |
Volume | 1,099,552 | 14,894,568 |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $144.97 | $91.99 |
52-Week Low | $49.57 | $66.37 |
Typical Hold Time | 25 Days | 154 Days |
Enterprise Value | $6.84B | $404.81B |
Dividend Yield | — | 2.42% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $107.95, up 2.78% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins compressed to 3.38% in 2026. Recent expansion includes rhode brand launches in Europe via Sephora and innovative marketing through original music albums. Analyst sentiment leans positive with 48% buy ratings despite a consensus price target of $95.91 below current levels.
Outlook remains growth-focused with international expansion driving opportunities, but premium valuation (P/E 108) and margin pressure pose risks. Institutional accumulation and technical strength support near-term upside, though investors should monitor execution on global growth initiatives against high expectations.
Coca-Cola (KO) trades at $87.97, up 2.51% today, with a bullish technical outlook supported by moving averages and recent earnings beats. The company reported strong profitability with a 28.56% net income margin and a 44.23% ROE for 2025. Analyst consensus is a Buy with a $95.75 price target, and institutional buying activity is evident in recent news. The stock is positioned near key resistance at $88, with support at $87.
The outlook for KO is positive, driven by consistent earnings performance and a strong dividend history, but risks include high valuation multiples and regional demand volatility. The stock offers stability with growth potential, though investors should monitor debt levels and competitive pressures in the beverage industry.
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Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.
Read more on KO →