e l f Beauty Inc vs CarMax, Inc — how do they compare? e l f Beauty Inc trades at $76.34 (market cap $4.37B), while CarMax, Inc trades at $60.47 (market cap $8.36B). The key difference: CarMax, Inc is the larger of the two by market cap, and CarMax, Inc is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals.
| ELF | KMX | |
|---|---|---|
Market Cap | $4.37B | $8.36B |
Sector | Technology | Consumer Cyclical |
52-Week High | $146.67 | $63.53 |
52-Week Low | $49.57 | $30.88 |
Enterprise Value | $5.00B | $26.87B |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
CarMax (KMX) trades at $55.73, up 1.57% with bullish technical signals from moving averages. The company shows mixed fundamentals with a high P/E of 36.61 but attractive P/S of 0.32, while recent Q1 2026 earnings beat expectations. Revenue has declined from $31.9B in 2022 to $26.35B in 2025, though net income improved to $500.56M. Technical analysis indicates bullish momentum with support at $55 and resistance at $56.
Outlook remains cautious with analyst consensus at Hold (62.86%) and price target of $48.91 below current levels. Key risks include ongoing margin pressure and high debt load of $18.14B. Positive catalysts include the four-pillar turnaround strategy gaining traction and insider buying activity.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →CarMax sells, finances, and services used and new cars through a chain of over 230 used retail stores. It was formed in 1993 as a unit of Circuit City and spun off into an independent company in late 2002. Used-vehicle sales typically account for about 83% of revenue and wholesale about 13%, with the remaining portion composed of extended service plans and repair. In fiscal 2022, the company retailed and wholesaled 924,338 and 706,212 used vehicles, respectively. CarMax is the largest used-vehicle retailer in the U.S. but still estimates that it has only about 4% U.S. market share of vehicles 0-10 years old in 2021. It seeks over 5% share by the end of calendar 2025 and revenue between $33 billion to $45 billion by fiscal 2026. CarMax is based in Richmond, Virginia.
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