e l f Beauty Inc vs JD.Com Inc — how do they compare? e l f Beauty Inc trades at $74.77 (market cap $4.37B), while JD.Com Inc trades at $29.73 (market cap $40.31B). The key difference: JD.Com Inc is far larger — about 9.2× e l f Beauty Inc's market cap, and JD.Com Inc pays a 3.42% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | JD | |
|---|---|---|
Market Cap | $4.37B | $40.31B |
Sector | Technology | Consumer Cyclical |
52-Week High | $146.67 | $36.17 |
52-Week Low | $49.57 | $25.19 |
Enterprise Value | $5.00B | $26.46B |
Dividend Yield | — | 3.42% |
Signals from Pluang's Aura AI — not financial advice
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JD.com (JD) trades at $29.77, up 3.22% today, with strong analyst consensus pointing to a $39.50 price target. The stock shows bullish technical signals and has beaten earnings estimates in recent quarters, though net income margin compressed to 1.05% in 2025. Recent news highlights institutional interest and Zacks Strong Buy rating as of July 14, 2026.
The outlook remains positive given valuation discounts (P/S 0.22) and earnings beats, but risks include ongoing legal investigations and Chinese market volatility. Upside potential is supported by cash flow strength and buyback programs, yet investors should weigh margin pressures against growth catalysts.
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Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →JD.com is China's second-largest e-commerce company after Alibaba in terms of gross merchandise volume, offering a wide selection of authentic products at competitive prices, with speedy and reliable delivery. The company has built its own nationwide fulfilment infrastructure and last-mile delivery network, staffed by its own employees, which supports both its online direct sales, its online marketplace and omnichannel businesses.
Read more on JD →