e l f Beauty Inc vs iShares Russell 2000 ETF — how do they compare? e l f Beauty Inc trades at $108.82 (market cap $6.25B), while iShares Russell 2000 ETF trades at $278.89 (market cap $77.70B). The key difference: iShares Russell 2000 ETF is far larger — about 12.4× e l f Beauty Inc's market cap, and iShares Russell 2000 ETF is more actively traded (35,598,983 versus 1,099,552). Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and iShares Russell 2000 ETF for 83 Days on average.
| ELF | IWM | |
|---|---|---|
Market Cap | $6.25B | $77.70B |
Volume | 1,099,552 | 35,598,983 |
Sector | Consumer Staples | — |
52-Week High | $144.97 | $305.06 |
52-Week Low | $49.57 | $229.13 |
Typical Hold Time | 25 Days | 83 Days |
Enterprise Value | $6.84B | — |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $107.95, up 2.78% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins compressed to 3.38% in 2026. Recent expansion includes rhode brand launches in Europe via Sephora and innovative marketing through original music albums. Analyst sentiment leans positive with 48% buy ratings despite a consensus price target of $95.91 below current levels.
Outlook remains growth-focused with international expansion driving opportunities, but premium valuation (P/E 108) and margin pressure pose risks. Institutional accumulation and technical strength support near-term upside, though investors should monitor execution on global growth initiatives against high expectations.
IWM trades at $278.05, up 0.12% with bearish technical signals from moving averages. The small-cap ETF faces headwinds from Federal Reserve rate hikes and underperformance relative to large-cap indices. Recent news highlights IWM's decade-long trailing of the S&P 500 while carrying higher risk, with institutional selling pressure evident from Envestnet's 4.6% stake reduction in Q3 2026.
Small-cap exposure offers diversification but faces near-term pressure from tightening financial conditions. The ETF's broad Russell 2000 composition includes unprofitable companies, creating performance drag. Upside potential exists if economic conditions improve, but current momentum favors large-caps amid rising interest rates and energy price volatility.
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e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →The ETF is designed to track the performance of the securities and the stocks in the Russell 2000 Index. To maintain the composition and weightings, the advisor adjusts the ETF from time to time to conform to periodic changes in the index target.
Read more on IWM →