e l f Beauty Inc vs IQIYI Inc - ADR — how do they compare? e l f Beauty Inc trades at $74.47 (market cap $4.37B), while IQIYI Inc - ADR trades at $1.22 (market cap $1.15B). The key difference: e l f Beauty Inc is far larger — about 3.8× IQIYI Inc - ADR's market cap, and e l f Beauty Inc is trading nearer its 52-week high, IQIYI Inc - ADR nearer its low. Which is the better fit depends on your goals.
| ELF | IQ | |
|---|---|---|
Market Cap | $4.37B | $1.15B |
Sector | Technology | Media |
52-Week High | $146.67 | $2.79 |
52-Week Low | $49.57 | $0.96 |
Enterprise Value | $5.00B | $2.71B |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
IQ stock trades at $1.235, up 6.47% today, with a bullish technical signal from moving averages despite overbought RSI readings. Revenue declined to $27.29B in 2025 with a net loss of $206.31M, though valuation ratios like P/S of 0.3 and P/B of 0.6 appear low. Recent news highlights AI initiatives and leadership changes, with analysts projecting potential rebounds despite earnings volatility.
The outlook is mixed: low valuations and AI growth opportunities offer upside, but persistent losses, revenue declines, and high debt pose significant risks. Analyst consensus leans buy (50%), but investors face headwinds from competitive pressures and macroeconomic uncertainty in China's streaming market.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →iQIYI Inc is an online entertainment service provider in China. It is primarily engaged in providing a variety of services encompassing internet video, live broadcasting, online games, online literature, animations, e-commerce, and social media platform. The company produces original video content and distributes appealing professionally produced content, partner-generated content, and user-generated content. It also offers a diverse collection of internet video content that appeals to users from broad demographics. The company's revenue is generated from membership services and online advertising services. The company earns most of its revenue from China.
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