e l f Beauty Inc vs Intuit Inc. — how do they compare? e l f Beauty Inc trades at $74.68 (market cap $4.37B), while Intuit Inc. trades at $294.56 (market cap $76.51B). The key difference: Intuit Inc. is far larger — about 17.5× e l f Beauty Inc's market cap, and Intuit Inc. pays a 1.72% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | INTU | |
|---|---|---|
Market Cap | $4.37B | $76.51B |
Sector | Technology | Technology |
52-Week High | $146.67 | $807.39 |
52-Week Low | $49.57 | $255.07 |
Enterprise Value | $5.00B | $74.97B |
Dividend Yield | — | 1.72% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
Intuit (INTU) trades at $282.43, down 2.52% over the past day, amid a wave of securities fraud investigations related to TurboTax pricing disclosures. The stock shows strong fundamentals with consistent earnings beats, including Q1 2026 EPS of $12.80 versus $12.57 expected, and robust revenue growth from $18.83B in 2025 to a projected $20.9B in 2026. Technical indicators are neutral, with RSI at 55.89 and support at $278.
The outlook is mixed: analyst consensus remains bullish with a $422.88 price target and 71% buy ratings, but legal risks and a recent Goldman Sachs downgrade to sell pose near-term headwinds. Long-term growth driven by AI integration in products like Mailchimp offers upside, though investor sentiment is cautious pending legal clarity.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Intuit is a provider of small-business accounting software (QuickBooks), personal tax solutions (TurboTax), and professional tax offerings (Lacerte). Founded in the mid-1980s, Intuit controls the majority of U.S. market share for small-business accounting and DIY tax-filing software.
Read more on INTU →