e l f Beauty Inc vs Innovative Industrial Properties Inc — how do they compare? e l f Beauty Inc trades at $74.52 (market cap $4.37B), while Innovative Industrial Properties Inc trades at $65.09 (market cap $1.84B). The key difference: e l f Beauty Inc is far larger — about 2.4× Innovative Industrial Properties Inc's market cap, and Innovative Industrial Properties Inc pays a 11.95% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | IIPR | |
|---|---|---|
Market Cap | $4.37B | $1.84B |
Sector | Technology | Real Estate |
52-Week High | $146.67 | $64.44 |
52-Week Low | $49.57 | $44.58 |
Enterprise Value | $5.00B | $2.23B |
Dividend Yield | — | 11.95% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
IIPR trades at $65.13, up 2.21% today, with a bullish technical signal from moving averages. The company reported mixed quarterly earnings, beating in Q4 2025 but missing in Q1 2026. Revenue declined to $266 million in 2025, with a net income margin of 45.58%. Recent news highlights successful debt management, including a $350 million note offering and full repayment of $282 million in senior notes, strengthening the balance sheet amid cannabis rescheduling optimism.
Outlook is cautiously optimistic due to strong dividend yield and improved capital structure, but risks include revenue volatility and tenant credit concerns. Analyst consensus is mixed with 36% buy ratings, reflecting uncertainty over earnings stability and regulatory impacts on the cannabis REIT sector.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Innovative Industrial Properties Inc is a real estate investment trust engaged in the acquisition, ownership, and management of specialized industrial properties leased to state-licensed operators for their regulated medical-use cannabis facilities. It conducts its business through a traditional umbrella partnership real estate investment trust, or UPREIT structure, in which properties are owned by Operating Partnership, directly or through subsidiaries. Its property portfolio is spread across the United States.
Read more on IIPR →