e l f Beauty Inc vs International Business Machines Corp — how do they compare? e l f Beauty Inc trades at $74.21 (market cap $4.37B), while International Business Machines Corp trades at $217.45 (market cap $198.50B). The key difference: International Business Machines Corp is far larger — about 45.4× e l f Beauty Inc's market cap, and International Business Machines Corp pays a 3.2% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | IBM | |
|---|---|---|
Market Cap | $4.37B | $198.50B |
Sector | Technology | Technology |
52-Week High | $146.67 | $329.23 |
52-Week Low | $49.57 | $211.20 |
Enterprise Value | $5.00B | $256.52B |
Volume | — | 4,481,527 |
Dividend Yield | — | 3.2% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
IBM's stock is trading at $213.46, down 1.66% for the day, following a significant 25% drop after a preliminary Q2 2026 earnings warning. The company reported strong profitability with a 15.61% net income margin and has beaten earnings estimates for the last three quarters. Technical indicators show a bearish trend, with the current price near the pivot point of $214. Recent news highlights concerns over AI's impact on enterprise spending and a securities fraud investigation.
The outlook is mixed: solid fundamentals and a consensus price target of $310.21 suggest long-term upside, but near-term risks from softer demand and legal scrutiny warrant caution. Investors should weigh the high ROE of 35.93% against volatility from shifting tech budgets and potential earnings miss in Q2.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →International Business Machines Corporation (IBM) provides computer solutions. The Company offers application, technology consulting and support, process design and operations, cloud, digital workplace, and network services, as well as business resiliency, strategy, and design solutions. IBM serves clients worldwide.
Read more on IBM →