e l f Beauty Inc vs HubSpot Inc — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while HubSpot Inc trades at $230.17 (market cap $10.98B). The key difference: HubSpot Inc is the larger of the two by market cap, and e l f Beauty Inc is trading nearer its 52-week high, HubSpot Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and HubSpot Inc for 78 Days on average.
| ELF | HUBS | |
|---|---|---|
Market Cap | $6.20B | $10.98B |
Volume | 1,301,240 | 1,027,893 |
Sector | Consumer Staples | Technology |
52-Week High | $144.97 | $494.58 |
52-Week Low | $49.57 | $170.39 |
Typical Hold Time | 25 Days | 78 Days |
Enterprise Value | $6.78B | $9.88B |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
HubSpot (HUBS) trades at $231.84, up 6.86% in the past 24 hours, with a bearish technical signal despite recent earnings beats. The company shows strong revenue growth from $1.7B in 2022 to $3.1B in 2025, with net income turning positive in 2024. Recent analyst day highlighted AI strategy enhancements and margin expansion targets through 2030, while technical indicators show resistance near $232 with RSI suggesting potential overbought conditions.
HUBS presents a mixed outlook with strong fundamental growth offset by high valuation multiples (P/E 78.39) and technical resistance. The consensus price target of $243.65 offers modest upside, supported by 59.6% analyst buy ratings, but risks include competitive pressures in CRM software and execution challenges in AI integration. Cash flow growth and institutional accumulation provide support for long-term investors.
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e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →