e l f Beauty Inc vs H2O America — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while H2O America trades at $58.31 (market cap $2.43B). The key difference: e l f Beauty Inc is far larger — about 2.6× H2O America's market cap, and H2O America pays a 3.04% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and H2O America for 40 Days on average.
| ELF | HTO | |
|---|---|---|
Market Cap | $6.20B | $2.43B |
Volume | 1,301,240 | 449,654 |
Sector | Consumer Staples | Utilities |
52-Week High | $144.97 | $65.43 |
52-Week Low | $49.57 | $44.44 |
Typical Hold Time | 25 Days | 40 Days |
Enterprise Value | $6.78B | $4.21B |
Dividend Yield | — | 3.04% |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
HTO trades at $57.98, down 0.34% today, with a bearish technical signal despite bullish oscillators. The company maintains strong profitability with 12.91% net margin and recently completed the Quadvest acquisition in Texas. Earnings show mixed performance with Q2 2026 beating expectations but Q4 2025 missing estimates.
Analyst consensus remains bullish with 83% buy ratings and $66.50 price target, representing 15% upside. Key risks include acquisition integration challenges and negative cash flow from investing activities. The stock offers dividend income with recent $0.44 dividend declaration.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →H2O America is a utility company that provides essential water and wastewater services, primarily in the United States. The company operates a network of regulated water and wastewater systems, focusing on responsible resource management and high-quality service delivery. HTO aims to expand its operational footprint through acquisitions and internal growth, serving residential, commercial, and industrial customers.
Read more on HTO →