e l f Beauty Inc vs H2O America — how do they compare? e l f Beauty Inc trades at $76.01 (market cap $4.37B), while H2O America trades at $63.58 (market cap $2.62B). The key difference: e l f Beauty Inc is the larger of the two by market cap, and H2O America pays a 2.81% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | HTO | |
|---|---|---|
Market Cap | $4.37B | $2.62B |
Sector | Technology | Technology |
52-Week High | $146.67 | $62.94 |
52-Week Low | $49.57 | $44.44 |
Enterprise Value | $5.00B | $4.34B |
Dividend Yield | — | 2.81% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
HTO trades at $63.61, up 1.06% with strong technical momentum as moving averages signal bullish sentiment. The stock shows solid fundamentals with 12.87% net margins and consistent earnings beats in recent quarters. Recent corporate developments include a $0.44 dividend payment and new executive appointments, while analyst consensus remains strongly positive with 80% buy ratings.
The outlook remains favorable with management targeting 6-8% EPS growth through 2030, though the stock faces risks from execution of its $2.7 billion capex plan and regulatory pressures. Current valuation at 21.46 P/E appears reasonable given growth prospects, making HTO attractive for dividend-focused investors seeking stable utility exposure.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →H2O America is a utility company that provides essential water and wastewater services, primarily in the United States. The company operates a network of regulated water and wastewater systems, focusing on responsible resource management and high-quality service delivery. HTO aims to expand its operational footprint through acquisitions and internal growth, serving residential, commercial, and industrial customers.
Read more on HTO →