e l f Beauty Inc vs HP Inc — how do they compare? e l f Beauty Inc trades at $74.63 (market cap $4.37B), while HP Inc trades at $23.76 (market cap $21.72B). The key difference: HP Inc is far larger — about 5× e l f Beauty Inc's market cap, and HP Inc pays a 5.05% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | HPQ | |
|---|---|---|
Market Cap | $4.37B | $21.72B |
Sector | Technology | Technology |
52-Week High | $146.67 | $29.35 |
52-Week Low | $49.57 | $18.20 |
Enterprise Value | $5.00B | $28.88B |
Dividend Yield | — | 5.05% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
HPQ trades at $23.71, down 3.74% over 24 hours, with a bullish technical signal from moving averages and ADX indicators. Fundamentally, the stock shows value with a P/E of 8.8 and P/S of 0.39, supported by three consecutive quarterly EPS beats. Recent developments include a strategic partnership with OpenAI and a dividend yield near 5%, while cash flow trends improved to a net $460 million in 2025.
The outlook balances undervaluation and dividend appeal against PC market headwinds and negative equity. Risks include industry shipment declines and competitive pressure, but analyst consensus leans hold with a $22 price target, suggesting cautious optimism for AI-driven growth opportunities.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →HP Incorporated is a leading provider of computers, printers, and printer supplies. The company's mains segments are personal systems and printing. Its personal systems segment contains notebooks, desktops, and workstations. Its printing segment contains supplies, consumer hardware, and commercial hardware. In 2015, Hewlett-Packard was separated into HP Incorporated and Hewlett Packard Enterprise and the Palo Alto, California-based HP Incorporated sells on a global scale.
Read more on HPQ →