e l f Beauty Inc vs HP Inc — how do they compare? e l f Beauty Inc trades at $94.8 (market cap $5.62B), while HP Inc trades at $29.11 (market cap $27.25B). The key difference: HP Inc is far larger — about 4.8× e l f Beauty Inc's market cap, and HP Inc pays a 4.03% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | HPQ | |
|---|---|---|
Market Cap | $5.62B | $27.25B |
Sector | Technology | Technology |
52-Week High | $146.67 | $30.05 |
52-Week Low | $49.57 | $18.20 |
Enterprise Value | $6.20B | $34.41B |
Dividend Yield | — | 4.03% |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $98.49, up 6.69% in 24 hours, near its 52-week high. The stock exhibits a bullish technical trend with strong support at $93 and resistance at $101. Recent Q2 2026 earnings beat expectations with EPS of $1.75 versus $0.71 expected, driven by 36% revenue growth and the Rhode acquisition. The company raised fiscal 2027 guidance, reflecting robust demand and international expansion.
Outlook remains positive due to consistent sales growth and strategic initiatives, but risks include high valuation (P/E 97.18) and reliance on acquisitions for growth. The stock offers growth potential but faces margin pressure from increased investments and competitive dynamics in the beauty sector.
HPQ stock trades at $30.05, up 6.64% in the past 24 hours, with a bullish technical signal from moving averages and oscillators. The company reported Q2 FY2026 revenue of $14.4B, up 9% year-over-year, and non-GAAP EPS of $0.86, beating expectations by 21%. HPQ maintains a dividend yield near 4% with consistent payouts, while valuation metrics like P/E of 11.13 and P/S of 0.49 suggest potential undervaluation relative to peers. Recent news highlights AI-driven cost savings and a premium product mix fueling growth.
Outlook: HPQ benefits from AI PC upgrade cycle optimism and margin expansion, but faces risks from PC shipment declines and competitive pressures. Analyst consensus is mixed with 29% buy ratings, yet the stock trades above the $22.00 average price target, indicating limited near-term upside. Investors should weigh strong cash flow generation against industry headwinds.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →HP Incorporated is a leading provider of computers, printers, and printer supplies. The company's mains segments are personal systems and printing. Its personal systems segment contains notebooks, desktops, and workstations. Its printing segment contains supplies, consumer hardware, and commercial hardware. In 2015, Hewlett-Packard was separated into HP Incorporated and Hewlett Packard Enterprise and the Palo Alto, California-based HP Incorporated sells on a global scale.
Read more on HPQ →