Compare e l f Beauty Inc (ELF) vs Honest Company Inc (HNST) Price & Performance

ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.

Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.

HNST trades at $3.96, up 1.54% today, with a bullish technical signal from moving averages. The company reported Q1 2026 EPS of $0.01, meeting estimates, but revenue declined to $371.32M in 2025 from $378M in 2024. Net income remains negative at -$15.69M, though gross margins improved to 33.89%. Analyst consensus is mixed with 30% Buy, 50% Hold ratings.

The outlook is cautious due to persistent losses and revenue contraction, offset by positive cash flow trends and cost control improvements. Key risks include margin pressure and competitive threats, while institutional sentiment shows guarded optimism with solid earnings estimate revisions signaling potential upside.