e l f Beauty Inc vs Hilton Hotels Corporation Common Stock — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while Hilton Hotels Corporation Common Stock trades at $323.19 (market cap $72.14B). The key difference: Hilton Hotels Corporation Common Stock is far larger — about 11.6× e l f Beauty Inc's market cap, and Hilton Hotels Corporation Common Stock pays a 0.19% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Hilton Hotels Corporation Common Stock for 138 Days on average.
| ELF | HLT | |
|---|---|---|
Market Cap | $6.20B | $72.14B |
Volume | 1,301,240 | 862,817 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $144.97 | $350.22 |
52-Week Low | $49.57 | $256.96 |
Typical Hold Time | 25 Days | 138 Days |
Enterprise Value | $6.78B | $85.15B |
Dividend Yield | — | 0.19% |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
Hilton Worldwide (HLT) trades at $323.29, up 0.21% on the day, with a bullish technical signal from moving averages and strong institutional buying interest. The company reported revenue of $12.04B in 2025, with net income of $1.46B and consistent quarterly EPS beats. Recent news highlights upcoming Q3 2026 earnings and positive travel trends for 2027.
Outlook remains positive with a consensus price target of $348.11, though high debt levels and valuation multiples pose risks. Earnings growth and global expansion in Asia present opportunities, but investors should monitor interest expense and competitive pressures in the hospitality sector.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Hilton Worldwide Holdings operates 1,074,791 rooms across its 18 brands addressing the midscale through luxury segments as of Dec. 31, 2021. Hampton and Hilton are the two largest brands by total room count at 28% and 21%, respectively, as of Dec. 31, 2021. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.
Read more on HLT →