Compare e l f Beauty Inc (ELF) vs Google Inc (GOOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs Google Inc — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while Google Inc trades at $346.21 (market cap $4.27T). The key difference: Google Inc is far larger — about 688.7× e l f Beauty Inc's market cap, and Google Inc pays a 0.25% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Google Inc for 137 Days on average.
| ELF | GOOG | |
|---|---|---|
Market Cap | $6.20B | $4.27T |
Volume | 1,301,240 | 11,294,477 |
Sector | Consumer Staples | Media |
52-Week High | $144.97 | $399.06 |
52-Week Low | $49.57 | $237.49 |
Typical Hold Time | 25 Days | 137 Days |
Enterprise Value | $6.78B | $4.16T |
Dividend Yield | — | 0.25% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
Alphabet (GOOG) trades at $344.86, up 0.08% on the day, with a bullish technical signal from moving averages and strong analyst support. Recent earnings have consistently beaten expectations, with Q2 2026 EPS of $9.11 versus $2.87 expected. Revenue growth remains robust, climbing to $402.84 billion in 2025, while profitability metrics like a 54.77% net income margin and 49.55% ROE highlight operational efficiency.
The stock offers significant upside to the consensus price target of $431.41, but risks include rising capital expenditures leading to negative free cash flow projections and ongoing securities litigation. Investor sentiment is positive due to AI-driven cloud growth, though regulatory scrutiny and competitive pressures persist.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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Top news
Latest headlines on both assets
Top news
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About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About Google Inc
Alphabet Inc. operates as a holding company. The Company, through its subsidiaries, provides web-based search, advertisements, maps, software applications, mobile operating systems, consumer content, enterprise solutions, commerce, and hardware products.
Read more on GOOG →
