Compare e l f Beauty Inc (ELF) vs General Motors Company (GM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs General Motors Company — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while General Motors Company trades at $82.5 (market cap $71.06B). The key difference: General Motors Company is far larger — about 11.5× e l f Beauty Inc's market cap, and General Motors Company pays a 0.89% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and General Motors Company for 83 Days on average.
| ELF | GM | |
|---|---|---|
Market Cap | $6.20B | $71.06B |
Volume | 1,301,240 | 6,269,264 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $144.97 | $90.30 |
52-Week Low | $49.57 | $55.35 |
Typical Hold Time | 25 Days | 83 Days |
Enterprise Value | $6.78B | $174.04B |
Dividend Yield | — | 0.89% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
General Motors (GM) trades at $82.25, up 0.29% with a bearish technical signal despite recent earnings beats. The stock shows mixed fundamentals with declining revenue and net income margins (1.05% in 2025) but attractive valuation ratios including P/S of 0.41. Recent news highlights competitive pressures as Toyota narrows the U.S. sales gap and Q3 2026 sales fell 5.5% amid EV challenges.
GM faces headwinds from market share erosion and profitability pressure, though analyst consensus remains bullish with a $102.08 price target. Investment appeal hinges on execution amid industry transition, with risks including high debt levels and competitive threats from Asian automakers.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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Top news
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About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About General Motors Company
General Motors Co. emerged from the bankruptcy of General Motors Corp. (old GM) in July 2009. GM has eight brands and operates under four segments: GM North America, GM International, Cruise, and GM Financial. The United States now has four brands instead of eight under old GM. The company lost its U.S. market share leader crown in 2021 with share down 280 basis points to 14.6%, but we expect GM to reclaim the top spot in 2022 as 2021 suffered from the chip shortage. GM Financial became the company's captive finance arm in October 2010 via the purchase of AmeriCredit.
Read more on GM →
