Compare e l f Beauty Inc (ELF) vs General Mills, Inc. (GIS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs General Mills, Inc. — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while General Mills, Inc. trades at $32.54 (market cap $16.99B). The key difference: General Mills, Inc. is far larger — about 2.7× e l f Beauty Inc's market cap, and General Mills, Inc. pays a 7.68% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and General Mills, Inc. for 106 Days on average.
| ELF | GIS | |
|---|---|---|
Market Cap | $6.20B | $16.99B |
Volume | 1,301,240 | 10,265,203 |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $144.97 | $49.36 |
52-Week Low | $49.57 | $31.67 |
Typical Hold Time | 25 Days | 106 Days |
Enterprise Value | $6.78B | $30.17B |
Dividend Yield | — | 7.68% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
General Mills (GIS) trades at $32.59, up 1.27% on the day, showing mixed technical signals with bearish moving averages but oversold RSI readings. The company faces fundamental challenges with negative net income margin (-4.89%) and ROE (-10.55%) for 2026, though it maintains strong operating cash flow of $2.92B. Recent CEO transition to Dana McNabb and a $3B cost-saving initiative aim to drive turnaround efforts amid declining revenue trends.
The stock presents a value opportunity with low P/E (9.23) and P/S (0.93) ratios, supported by a consistent dividend yield. However, execution risks remain high given margin pressures and competitive headwinds. Analyst consensus is cautious with 61% hold ratings, though the $36 price target suggests 10% upside potential from current levels.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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Top news
Latest headlines on both assets
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About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About General Mills, Inc.
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →
