e l f Beauty Inc vs Geo Group Inc (The) REIT — how do they compare? e l f Beauty Inc trades at $109.23 (market cap $6.25B), while Geo Group Inc (The) REIT trades at $31.07 (market cap $4.07B). The key difference: e l f Beauty Inc is the larger of the two by market cap, and Geo Group Inc (The) REIT is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Geo Group Inc (The) REIT for 1 Days on average.
| ELF | GEO | |
|---|---|---|
Market Cap | $6.25B | $4.07B |
Volume | 1,099,552 | 3,991,492 |
Sector | Consumer Staples | Industrials |
52-Week High | $144.97 | $32.77 |
52-Week Low | $49.57 | $13.26 |
Typical Hold Time | 25 Days | 1 Days |
Enterprise Value | $6.84B | $5.63B |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $109.12, up 3.89% today, and is near its R3 resistance level of $109. The stock shows strong technical momentum with bullish moving averages, though RSI levels above 70 indicate potential overbought conditions. Fundamentally, the company reported revenue of $1.31 billion in 2025 with a net income of $112.09 million, and recent earnings beats in Q4 2025, Q1 2026, and Q2 2026 highlight operational strength. Expansion into Europe via Sephora for the rhode brand and marketing initiatives like the 'Mirror Mix' album signal aggressive growth strategies.
The outlook for ELF is positive given earnings momentum and international expansion, but the high P/E ratio of 108.12 poses valuation risks. Analyst consensus is a 'Buy' with a price target of $95.91, below the current price, suggesting limited near-term upside. Key risks include competitive pressures in the beauty sector and sensitivity to consumer spending trends. Institutional buying activity, such as State Street Corp's increased stake, supports confidence in long-term growth.
No Aura AI signal available yet.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →The GEO Group provides correctional, detention, and community reentry services. Its operations include secure facilities, electronic monitoring, and support programs for individuals in the criminal-justice system.
Read more on GEO →