e l f Beauty Inc vs Godaddy Inc — how do they compare? e l f Beauty Inc trades at $107.35 (market cap $6.25B), while Godaddy Inc trades at $103.73 (market cap $13.07B). The key difference: Godaddy Inc is far larger — about 2.1× e l f Beauty Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, Godaddy Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Godaddy Inc for 65 Days on average.
| ELF | GDDY | |
|---|---|---|
Market Cap | $6.25B | $13.07B |
Volume | 1,099,552 | 1,831,274 |
Sector | Consumer Staples | Technology |
52-Week High | $144.97 | $135.18 |
52-Week Low | $49.57 | $75.07 |
Typical Hold Time | 25 Days | 65 Days |
Enterprise Value | $6.84B | $15.75B |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and strong recent earnings beats. The company shows robust revenue growth, expanding internationally with the rhode brand launch in Europe via Sephora, though net margins are thin at 3.38%. Valuation ratios are elevated with a P/E of 108.12, reflecting high growth expectations. Analyst consensus is mixed with a 48.27% buy rating but a price target of $95.91 below the current price.
Outlook: ELF's aggressive marketing and global expansion present growth opportunities, but the stock's premium valuation and high P/E pose risks if growth slows. Investor sentiment is cautiously optimistic, supported by institutional buying, yet overbought RSI levels suggest near-term volatility. Key risks include execution of international strategy and competitive pressures in the beauty sector.
GoDaddy (GDDY) trades at $97.21, down 0.99% on the day, with a bullish technical signal from moving averages and neutral oscillators. The company shows strong profitability with 63.8% gross margins and has beaten earnings estimates for three consecutive quarters. Revenue growth continues steadily from $4.95B in 2025 to projected $5.1B in 2026. Analyst consensus remains positive with 57.9% buy ratings and a $96.20 price target, though the stock faces headwinds from multiple securities class action lawsuits alleging misleading disclosures about domain pricing strategies.
The outlook remains cautiously optimistic given strong fundamentals and earnings momentum, but legal risks from ongoing securities litigation present significant near-term uncertainty. Investors should weigh the company's solid operational performance against potential legal liabilities and stock price volatility stemming from the class action proceedings with October 2026 deadlines.
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Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →GoDaddy is a provider of domain registration and aftermarket services, website hosting, security, design, and business productivity tools, commerce solutions, and domain registry services. The company primarily targets micro- to small businesses, website design professionals, registrar peers, and domain investors. Since acquiring payment processing platform Poynt in 2021, the company has expanded into omnicommerce solutions, including offering an online payment gateway and offline point-of-sale devices.
Read more on GDDY →