e l f Beauty Inc vs iShares MSCI United Kingdom (FTSE) — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while iShares MSCI United Kingdom (FTSE) trades at $46.22 (market cap $3.66B). The key difference: e l f Beauty Inc is the larger of the two by market cap, and iShares MSCI United Kingdom (FTSE) is more actively traded (573,447 versus 1,301,240). Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and iShares MSCI United Kingdom (FTSE) for 46 Days on average.
| ELF | EWU | |
|---|---|---|
Market Cap | $6.20B | $3.66B |
Volume | 1,301,240 | 573,447 |
Sector | Consumer Staples | Broad Market / Factor |
52-Week High | $144.97 | $49.39 |
52-Week Low | $49.57 | $41.34 |
Typical Hold Time | 25 Days | 46 Days |
Enterprise Value | $6.78B | — |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
EWU, the iShares MSCI United Kingdom ETF, trades at $45.93, down 0.95% amid broader UK market pressures. Technical indicators show a bearish trend with moving averages signaling sell pressure, though RSI levels suggest potential oversold conditions. The fund faces headwinds from rising UK gilt yields and inflation concerns, while recent government support for housebuilders provides some sector-specific optimism. Financial ratios are not applicable as this is an ETF tracking UK equities.
The outlook remains cautious given macroeconomic pressures on UK markets, though oversold technical conditions may present near-term opportunities. Key risks include persistent inflation, rising interest rates, and political uncertainty surrounding the upcoming budget. Investors should monitor UK economic data and central bank policy decisions for directional cues.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →EWU is a country-specific ETF that tracks the performance of the United Kingdom equity market. It provides exposure to large and mid-sized UK companies, with significant weightings in financials, energy, and healthcare, including Shell, AstraZeneca, and HSBC.
Read more on EWU →