e l f Beauty Inc vs Etsy Inc — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while Etsy Inc trades at $74.26 (market cap $6.56B). The key difference: e l f Beauty Inc and Etsy Inc are close in size by market cap, and Etsy Inc is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Etsy Inc for 67 Days on average.
| ELF | ETSY | |
|---|---|---|
Market Cap | $6.20B | $6.56B |
Volume | 1,301,240 | 2,349,079 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $144.97 | $87.03 |
52-Week Low | $49.57 | $44.05 |
Typical Hold Time | 25 Days | 67 Days |
Enterprise Value | $6.78B | $8.51B |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
ETSY trades at $75.14, up 5.25% today, with a bearish technical signal but strong recent earnings beats. The company shows solid revenue near $2.9B and a gross margin of 71.4%, though net income margin has declined to 5.65% in 2025. Positive news includes AI initiatives and payment partnerships, while high debt and negative equity pose financial risks.
Outlook is mixed: analyst consensus is bullish with a $85.94 price target, but technicals and declining profitability warrant caution. Investment opportunity lies in AI-driven growth and market positioning, countered by execution risks and competitive pressures in e-commerce.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →