Estee Lauder Companies Inc vs Wendys Co — how do they compare? Estee Lauder Companies Inc trades at $98.05 (market cap $34.17B), while Wendys Co trades at $6.23 (market cap $1.19B). The key difference: Estee Lauder Companies Inc is far larger — about 28.7× Wendys Co's market cap, and Wendys Co pays the higher dividend (4.49%). Which is the better fit depends on your goals — on Pluang, investors hold Estee Lauder Companies Inc for 122 Days and Wendys Co for 77 Days on average.
| EL | WEN | |
|---|---|---|
Market Cap | $34.17B | $1.19B |
Volume | 3,921,497 | 5,622,905 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $119.61 | $9.33 |
52-Week Low | $67.23 | $6.10 |
Typical Hold Time | 122 Days | 77 Days |
Enterprise Value | $39.92B | $4.92B |
Dividend Yield | 1.48% | 4.49% |
Signals from Pluang's Aura AI — not financial advice
Estée Lauder (EL) trades at $94.32, down 0.14% with neutral technical signals. The company shows mixed fundamentals with a high P/E of 188.64 but strong gross margins of 75.5%. Recent earnings beats and a $0.35 dividend signal management confidence, though 2025 saw a net loss of $1.13B. Analyst consensus is evenly split between Buy and Hold with a $103 price target.
EL faces execution risks amid competitive pressures, but strategic partnerships in AI and leadership changes may support a turnaround. The stock offers potential upside to analyst targets if margin improvements and revenue growth materialize, though high valuation and recent profitability challenges warrant caution.
WEN trades at $6.22, up 1.8% today, but remains near multi-year lows amid bearish technical signals and fundamental pressures. The stock shows low valuation multiples (P/E 9.45, P/S 0.54) and a high ROE of 108.04%, yet faces declining net income margins (7.58% in 2025) and negative sentiment from recent franchisee bankruptcies. Earnings have consistently beaten estimates, but same-store sales declines and high debt levels ($2.66B long-term) weigh on investor confidence.
The outlook is cautious; while valuation appears cheap and dividend yield offers income, competitive pressures, shrinking sales, and leveraged balance sheet pose significant risks. Analyst consensus is 'Hold' with a $7.58 price target, suggesting limited upside without operational turnaround under new leadership.
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Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →The Wendy's Company is the second-largest burger quick-service restaurant, or QSR, chain in the United States by systemwide sales, with $11.1 billion in 2021, narrowly edging Burger King ($10.3 billion) and clocking in well behind wide-moat McDonald's ($45.7 billion). After divestitures of Tim Hortons (2006) and Arby's (2011), the firm manages just the burger banner, generating sales across a footprint that spans almost 7,000 total units in 30 countries. Wendy's generates revenue from the sale of hamburgers, chicken sandwiches, salads, and fries throughout its company-owned footprint, through franchise royalty and marketing fund payments remitted by its franchisees, which account for 94% of stores, and through franchise flipping and advisory fees.
Read more on WEN →