Estee Lauder Companies Inc vs SoFi Technologies Inc — how do they compare? Estee Lauder Companies Inc trades at $88 (market cap $31.76B), while SoFi Technologies Inc trades at $18.08 (market cap $23.22B). The key difference: Estee Lauder Companies Inc is the larger of the two by market cap, and Estee Lauder Companies Inc pays a 1.59% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.
| EL | SOFI | |
|---|---|---|
Market Cap | $31.76B | $23.22B |
Sector | Consumer Staples | Financials |
52-Week High | $119.61 | $32.21 |
52-Week Low | $67.23 | $15.15 |
Enterprise Value | $37.93B | — |
Dividend Yield | 1.59% | — |
Trailing returns across standard periods
Latest headlines on both assets
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →