Investment
Features
FeesSafety
Academy
More
Pluang+

Compare Estee Lauder Companies Inc (EL) vs SoFi Technologies Inc (SOFI) Price & Performance

Estee Lauder Companies IncTrade
SoFi Technologies IncTrade

Price performance (Past 24H)

Key statistics

Estee Lauder Companies Inc vs SoFi Technologies Inc — how do they compare? Estee Lauder Companies Inc trades at $82.83 (market cap $29.78B), while SoFi Technologies Inc trades at $17.41 (market cap $22.92B). The key difference: Estee Lauder Companies Inc is the larger of the two by market cap, and Estee Lauder Companies Inc pays a 1.7% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.

ELSOFI
Market Cap
$29.78B$22.92B
Sector
Consumer StaplesFinancials
52-Week High
$119.61$32.21
52-Week Low
$67.23$15.15
Enterprise Value
$35.95B
Dividend Yield
1.7%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Estee Lauder Companies Inc

Estée Lauder (EL) trades at $82.72, up 2.3% with recent earnings beats but faces fundamental challenges including a negative net income margin of -1.67% and elevated P/E ratio of 147.8. Technical indicators show bearish momentum with support at $81 and resistance at $84. The company maintains strong gross margins at 74.71% and positive analyst sentiment with 44% buy ratings and $90.60 consensus target.

While recent earnings outperformance and strong brand positioning provide upside potential, investors face risks from declining revenue trends, negative profitability, and high valuation multiples. The stock's near-term direction will depend on Q2 2026 earnings delivery and management's ability to restore sustainable growth amid competitive pressures.

SoFi Technologies Inc

SOFI stock trades at $17.60, down 5.12% on the day, reflecting recent market pressures. The technical outlook is neutral with mixed signals, while fundamentals show robust revenue growth to $3.61 billion in 2025 and consistent earnings beats. Analyst sentiment is divided with a consensus price target of $22.43, but the stock faces headwinds from negative operating cash flow and high valuation multiples.

The investment case hinges on SOFI's ability to sustain top-line expansion and improve cash flow generation. Near-term catalysts include Q2 2026 earnings on July 29, where management guides for 30% revenue growth. Key risks involve persistent cash burn, competitive intensity in fintech, and sensitivity to interest rate changes. The stock offers upside to consensus targets if execution remains strong.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Estee Lauder Companies Inc

Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.

Read more on EL

About SoFi Technologies Inc

SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.

Read more on SOFI