8x8 Inc vs Ulta Beauty Inc — how do they compare? 8x8 Inc trades at $2 (market cap $309.09M), while Ulta Beauty Inc trades at $531.85 (market cap $23.27B). The key difference: Ulta Beauty Inc is far larger — about 75.3× 8x8 Inc's market cap. Which is the better fit depends on your goals.
| EGHT | ULTA | |
|---|---|---|
Market Cap | $309.09M | $23.27B |
Sector | Technology | Consumer Cyclical |
52-Week High | $2.76 | $706.82 |
52-Week Low | $1.59 | $450.75 |
Enterprise Value | $576.02M | $25.35B |
Signals from Pluang's Aura AI — not financial advice
EGHT trades at $1.995, down 10.94% in the past 24 hours, with a bullish technical signal from moving averages but neutral oscillators. The company reported record service revenue in Q1 2027, beating earnings estimates for the fourth consecutive quarter. Recent news highlights AI expansion and a new partner program aimed at customer growth.
The outlook is mixed: strong revenue growth and AI adoption offer upside, but high P/E of 71.33 and negative net income in 2025 pose risks. Analyst consensus is a buy with a $3.13 target, though debt levels and profitability challenges require monitoring for sustained investor confidence.
ULTA stock trades at $532.14, down 3.01% today, amid mixed technical signals with a bullish moving average trend but neutral oscillators. The company reported Q1 2026 EPS of $7.74, beating expectations, and maintains strong profitability with a 39.33% gross margin and 47.45% ROE. Recent news highlights Ulta's omnichannel growth strategy and the end of its Target partnership, viewed as a potential revenue opportunity by analysts.
Outlook is positive with a consensus price target of $618.29, representing 16% upside, supported by 56.53% analyst buy ratings. Risks include margin compression, with net income margin projected to drop to 9.35% in 2026, and volatile cash flows, as net cash flow turned negative in 2025. Investors should weigh strong fundamentals against competitive and execution risks in the retail sector.
Trailing returns across standard periods
8x8 is a provider of integrated cloud communications and contact center solutions. Its platform combines voice, video, chat, and contact center functionality into a single application to help businesses collaborate.
Read more on EGHT →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →