Compare eBay Inc (EBAY) vs Ulta Beauty Inc (ULTA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
eBay Inc vs Ulta Beauty Inc — how do they compare? eBay Inc trades at $111.7 (market cap $47.88B), while Ulta Beauty Inc trades at $562.39 (market cap $23.32B). The key difference: eBay Inc is far larger — about 2.1× Ulta Beauty Inc's market cap, and eBay Inc pays a 1.15% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold eBay Inc for 134 Days and Ulta Beauty Inc for 92 Days on average.
| EBAY | ULTA | |
|---|---|---|
Market Cap | $47.88B | $23.32B |
Volume | 2,781,198 | 321,683 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $118.96 | $706.82 |
52-Week Low | $79.41 | $450.75 |
Typical Hold Time | 134 Days | 92 Days |
Enterprise Value | $51.71B | $25.63B |
Dividend Yield | 1.15% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
EBAY trades at $107.60, up 0.5% with a bullish technical signal and strong recent earnings beats. The company maintains robust profitability with 72% gross margins and 18.6% net income margin, though revenue growth remains moderate. Analyst consensus is positive with a $117.68 price target, representing 9% upside potential. Recent news highlights strategic focus on collectibles and live commerce while navigating competitive pressures from Amazon's multi-platform seller tools.
EBAY presents a balanced opportunity with strong fundamentals and analyst support, though faces execution risks in growth initiatives and competitive threats. The stock's current valuation appears reasonable given earnings consistency, but investors should monitor advertising growth trends and GameStop's strategic stake in the company.
ULTA trades at $564.21, up 3.09% today, with a bullish technical outlook and strong analyst support. The stock has shown robust earnings beats in recent quarters, with Q1 and Q2 2026 exceeding expectations, and the company raised its 2026 guidance. Revenue growth is steady, though net margins have softened slightly from 12.17% in 2023 to 10.63% in 2025. Valuation ratios like a P/E of 19.86 and P/S of 1.86 appear reasonable relative to profitability metrics such as a 46.12% ROE.
The investment case hinges on execution of raised guidance and e-commerce momentum, but risks include margin pressure and flat store traffic. With a consensus price target of $624.93 implying ~11% upside and no sell ratings from analysts, the stock presents a growth opportunity tempered by near-term consumer and competitive challenges.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About eBay Inc
eBay Inc. is a global commerce company. The Company's platforms are designed to enable sellers worldwide to organize and offer their inventory for sale and buyers to find and buy it. eBay's items can be new or used, plain or luxurious, commonplace or rare, trendy or one-of-a-kind.
Read more on EBAY →About Ulta Beauty Inc
With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →
